For some young people today, life can seem like one bad decision followed by another. Each one leading to a set of circumstances worse than the last. These young people are stuck. Trapped with little hope and no easy way out. This was the inspiration for the Catch22 brand book.
Entitled ‘Stuck’, the book places the reader right in the shoes of the young person and puts them face to face with the difficult dilemmas they can face. Throughout the book we explore these real life catch 22s, each time showing how the charity understands the problem and can find a way out.
As the story concludes we reveal the complete Catch22 identity along with their new belief ‘Every young person deserves the chances to get on life, no matter what.’ On the back cover the book ends with the word ‘Unstuck’, to show how the charity breaks the cycle for young people.
Created in collaboration with Beau Nelson, beauty editor, stylist and creative director, I created the branding and packaging of the Beauté brand. Think of him as the Zac Posen of make-up: he’s steeped in New York and LA experience, loaded with the know-how that comes from working counters, shows and shoots for highest end agencies, retailers and clients and deeply familiar with the cutting edge. Nelson takes glamour extremely seriously.
Beauté is using the most forward thinking technologies available to create the most sumptuous shades, textures and finishes ever seen, touched or coveted.
BEAUTÉ LUXURY BRUSH COLLECTION
Each of the brushes are carefully weighted, each hair is carefully chosen, and each shape is painstakingly handcrafted. Tremendous control resides behind the Beauté quality. Brush by brush, the hair was specifically chosen for ideal weight, density and concentration, from cruelty free sable to technologically advanced synthetics. Hand placement provides perfect graduation and softness. With fourteen brushes in the collection, some are designed as multi-functional, others are beautifully specialized. Chinese lacquered wood handles gleam lustrously in violet-noire. Metal ferrules glisten in mirror black.
THE ART OF GLAMOUR PERFECTED BY SCIENCE
Bringing women’s pouts to their maximum potential, makeup artist and Beauté creative director Beau Nelson, has researched this unique lip-gloss formula to perfection. The line boasts a unique marriage of science and chic using a series of cutting-edge, never-before-combined ingredients to produce never-seen-before results.
In twelve seductive shades, inspired by mood, myth and music, the Luminous Volume Gloss collection produces the most accurate professional application results. In their sleek tubes, signature mirror-black metal twist cap and precise Taklon nylon brushes—for easy application—this is science women will want to study. Luminous Volume Gloss glides on as a smooth non-stick gel, and delivers a sumptuous, satiny finish while its special formula works to condition, smooth and plump lips.
CREATIVE DIRECTOR
